Vital Proteins Just Launched a New Delicious Way to Get Your Collagen Fix


Even if you know next to nothing about skincare, you’ve probably heard of a little protein called collagen. The main structural protein in the connective tissues of our bodies, collagen accounts for a whopping 75 to 80 percent of our skin’s composition. Needless to say, it’s pretty important when it comes to keeping your complexion smooth, wrinkle-free, taut, and plump. It also lends a hand in keeping our minds sharp and bodies healthy, protecting cells in the brain from disease and strengthening ligaments, tendons, and more. Unfortunately, as we age, our body tends to produce less and less collagen, dropping by roughly one percent each year after the age of 20. Enter: Vital Proteins.

Launched in 2014, the nutrition and wellness company has been doing its part to supply collagen to the masses through its collagen supplement powders (from $15), collagen waters ($4.50), and collagen shots ($54). 

As of this week, however, there’s a brand new way to get your collagen fix thanks to the company’s innovative collagen bars ($25 for a 12 pack, originally $40, Vital Proteins).

Collagen Protein Bar

Vital Proteins

Jam-packed with 12 grams of collagen — the most of any collagen bar on the market — six to eight grams of fiber, and 16 to 17 grams of protein, these bars are everything you’ll need to start your day out with a nutritious bang. 

“Seeing the success of our Collagen Waters and their ability to fill a need for grab and go convenience, we knew the next step on our path of innovation was to create a nutritionally-rich product that could get our customers from one meal to the next with absolute ease,” Kurt Seidensticker, founder and Vital Proteins CEO, said of the product in a press release. 

With six flavors to choose from (peanut butter chocolate, raspberry lemon, lemon vanilla, mint chocolate chip, mixed berry, and chocolate almond sea salt), there’s sure to be one that suits your tastebuds. “We … wanted to make sure the flavors … varied enough that they could meet you at any point in your day,” Seidensticker explained. “There’s something light and delicious for everyone.”

Despite what you might think, these bars have a surprisingly low 4 grams of sugar and clock in at just 200 calories. They’re also free of gluten, dairy, soy, cane sugar, high-fructose corn syrup, and any other added flavors that might put off those with special dietary needs. 

With all pre-orders estimated to ship Dec. 1, you can bet we’ll stocking up early to get our fix. Glowing skin, here we come! 

Where to buy: $25 for a 12 pack, originally $40, Vital Proteins

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